Ultra is an annual festival founded in 1999 in Miami. The festival got its name from the album of Depeche Mode with the same name.
Beautiful Miami invites to annual music festival
The founders are Russell Faibisch and Alex Omes. It is held every year in March. It started as a one-day event but grew to two days in 2007 and since 2011 it has been a three-day event. In 2012 visitors were record big, 155 000. Then they made a decision to hold the festival during two weekends the next year, which turned into a success with 330 000 visitors. Despite the large number of visitors, they chose to go back to one weekend in 2014 which led to all pre-sold tickets were sold in five minutes. In 2017 the record of visitors was broken again, now with 165 000 visitors. The festival is held in beautiful Bayfront Park in Miami where, since 2016, seven stages are built for the festival. In March 2018 the festival celebrated its 20th anniversary.
The festival is growing
Despite the resemblance in the name the festival had no connection to Ultra Records, a large and well-known record company. In August 2012 a deal was made to come together for marketing purposes where both parties could benefit from each other. This turned out to be a very good move for both sides to save money and earn more from each other’s campaigns. Lately the Ultra festival has been arranged in other places around the world and has all around been very successful. Ultra has been to South Africa, Korea, Japan, Croatia, Mexico, Brazil, Colombia and the latest additions are India and Australia. If you want to visit an Ultra festival, you need to be on your toes when tickets are released since they usually sell out in just a few minutes.
The years go by and the festival goes on
At the first festival in 1999 you could see artists like Paul Van Dyk, Josh Wink and DJ Baby Anne. It took place in Collins Park in Miami Beach with about 10 000 visitors. Despite the loss that year the festival came back in 2000, now in Collins Park in South Beach and became a success that lead to an immediate booking for the following year. Because of the growth of the festival in the first years they once again hade to change places. Bayfront Park, downtown Miami was the new place where you could see artists like Robin Fox, EC Twins, DJ Craze and Erick Morillo. From 2005 Adam Russakoff has been the producer of the festival both in Miami as in the rest of the world. In 2005 it was time to move the festival again. This time to Bicentennial Park and in 2009 a new record was set again on the number of tickets sold for an event in Miami, 70 000 tickets. This was also the year they started having more live bands, like The Black Eyed Peas and The Prodigy. During the twelfth edition of the festival Swedish house Mafia entered the stage. In 2012 the event was back in Bayfront Park for the first time since 2005 and the circle was closed. The festival continues and keeps on selling out in minutes or even seconds after the tickets are released.